How We Started

Madsen Massage partnered with us to elevate their digital presence and highlight the restorative experience they offer through therapeutic bodywork. Their goal was to build a consistent, calming, and trustworthy online identity that reflected their expertise and encouraged clients to book with confidence. We set out to craft a social media strategy that communicated relaxation, professionalism, and wellness while showcasing the personal, client-centered care that defines the Madsen Massage brand.

Project Process

Content Planning & Strategy

We began with a holistic approach to understanding Madsen Massage’s services, philosophy, and ideal audience. Each month, we developed a customized Monthly Strategy Sheet and held a Monthly Content Session to map out themes such as wellness education, service highlights, client benefits, and seasonal promotions. This ensured all content aligned with the brand’s calming tone and wellness-driven mission.

Content Creation & Posting

To maintain a steady and engaging online presence, we produced weekly content, tailored for Instagram and Facebook. Every piece of content was paired with custom copy written to reflect Madsen Massage’s warm, supportive, and professional voice, helping potential clients feel informed and reassured. Weekly check-ins kept the content aligned with evolving promotions, client milestones, and scheduling needs.

Performance Tracking & Reporting

To support ongoing growth, we delivered Social Media & Ad Reports. These reports reviewed key metrics, audience behavior, content performance, and ad results. The insights guided strategic adjustments, allowing us to refine messaging, optimize content types, and strengthen overall brand visibility.